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Beware of Social Media Risks by Marc Sternberg
posted: 04/23/2012
Social media is about these social conversations that you may have with friends, customers, prospects, partners, vendors, competitors, employees, and simply anyone who shares an interest. Social media conversations are typically public and what you say or don't say will have a huge impact on how you are perceived.
These tools can be a great way to develop, communicate and promote yourself for long term career success, but as we saw with WikiLeaks and many other 'high profile cases' there can be challenges and issues when using social media.
The ease and predominant use of social media can lead to privacy breaches, negative impact on personal and business reputation and relationships or even more severe consequences. Social media can affect not only employees and job seekers, but also managers, business owners, and consultants. Next Step can provide guidelines, ideas and approaches they can put to use immediately to avoid the threats while benefiting from use of social media.
