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Next Step cooperates with VentureLab |   News Date : February 7, 2014

Next Step, a Silicon Valley based training and consulting company with operations in Oslo and VentureLab, an investment and consulting firm from Norway announced their cooperation. Two companies will collaborate to increase the success and Time to Revenue for Norwegian companies expanding into the US market.

The growing US economy provides new opportunities for Norwegian companies to capture clients, partners and especially revenues from their US operations. However, studies have shown that only 1 out of 50 Norwegian companies entering the US will succeed. Since 1997 Next Step has guided companies such as TiFic, Falanx, IntraPoint and others to profitability and lucrative exits.

By investing in a full review of the market opportunity and the US market positioning prior to making the decision for US expansion, the Nordic entrepreneurs and investors can make an informed decision of whether to proceed with the US expansion plans – with a greater than 1 in 50 success rate.

Next Step to the US Solution offered in partnership with Venture Lab

To increase the success of clients that have an opportunity or interest in expanding into the US market, Next Step in partnership with VentureLab provides the following service packages:

1.    Market Opportunity Evaluation and Definition:

2.    Go-to-Market Planning and Preparation:

3. Market Development:

Next Step’s Approach:

Next Step’s team is committed to its clients’ success in the US. A team of 40 seasoned professionals brings experience in all aspects of market expansion from assessment and segmentation through development of the value proposition for each segment.

As a full service go-to partner, Next Step can provide business development to identify initial customers and recruitment of sales personnel as well as all aspects of marketing communications: from website and collateral development to PR and channel program development.

Next Step believes in practical approaches designed to solve specific needs while laying a foundation for our clients’ long term success.

Next Step’s commitment to success and accountability for results has been recognized as a key differentiator of our services since 1997.

“The market segmentation and Go-to-Market  process used by  Next Step was fundamental to our success. Their in-depth knowledge of and contacts within the US market, as well as their assistance with sales recruitment led to our initial key customers and ultimate successful exit.” Johan Attby, Founder TiFic, acquired by PlumChoice 


If you would like more information on the topic or would like to schedule an Interview with Jennifer Vessels, Founder and CEO of Next Step, please contact Vera Popova at [email protected] or 650-361-1902

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