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Next Step - Events


Tuesday, 25th March

11:30 AM - 1 PM | Location: K&L Gates Palo Alto Office Palo Alto

What Can Cloud Do for You?

Are you really ready to fully take your business to the cloud

The buzz about ‘the cloud’ is louder than ever as most organizations have adopted cloud applications such as or Dropbox, and many are now offering their solutions ‘as a service’.   With the increased volume and speed of cloud offerings, you may be wondering if your business can benefit from greater leverage of ‘the cloud’. You may wonder what this really entails and if it is worth it.  You may also question the maturity and the security of cloud technology.
Reducing IT costs remains one of the top drivers for companies moving to ‘cloud’, or ‘as a service’ model. Similarly, the increased predictability of monthly recurring revenue makes transformation to an “as a service model” quite attractive. But before you take the leap to the cloud operationally or as a business model, it is critical to understand the impact of the transition on the entire organization.
Businesses which have successfully transitioned business model can attribute their success to

  • Asking the right questions
  • Setting realistic expectations
  • Developing required processes
  • Implementing strategy and tactics that meet prioritized business needs

By making a complete plan encompassing these critical elements before you make a the decision to move forward, you can speed success. To grow your business exponentially through cloud deployment, it is important to ask the right questions and plan your journey accordingly.

Who should attend

Decision-makers in small to medium-sized or enterprise companies who want to learn how moving to a ‘cloud’ or ‘as a service’ operating or business model can improve their results and profitability.
This program will give you answers to the questions below while pointing the way to initiate your tactical and strategic journey.  Topics to be covered include:

  • “The Cloud”: What can transformation to a ‘cloud’ model do for your business?
  • Beyond the technology: What is the vision and planning necessary to enable a successful outcome?
  • Beginning the Journey: What is the overall strategy?
  • Initiating the Transition: What tactics will be used?
  • Optimizing the Results: How are the optimum benefits achieved?

Value to attendees

Attendees will leave this session with an improved understanding of the important business drivers of cloud technology as well as the strategic planning necessary to achieve success when moving your business to the cloud.


This panel discussion will be hosted by Jennifer Vessels, CEO of Next Step, who brings over 30 years of global sales, marketing and management experience to her clients and workshop attendees. Many of Next Step’s programs focus on defining the value proposition and business case for strategic initiatives and working across generations and cultures.

Sophia Abramovitz, CEO, Norton Enterprises International, Inc.

Rich Braen, former IT Controller, Symantec Corporation

Justin Somaini, Chief Trust Officer, Box


11:30 am – 12:00 pm Registration and Networking Reception
12:00 – 1:30 pm Program
1:30 – 2:00 pm Networking

Complimentary lunch and drinks will be served.


Early Bird until March 18th:  $15 Members, $30 Non-Members
Regular: $20 Members, $40 Non-Members, $50 at the Door


K&L Gates LLP

630 Hansen Way

Palo Alto, CA 94304  Map

Click here to register and for more information

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