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Next Step - Events


Thursday, 5th November

Nov. 2015 6:00 PM | Location: K&L Gates Embarcadero Center, Suite 1200 San Francisco, CA

Global Expansion – Planning for Success

Global Upside, K&L Gates, Next Step

90 minute interactive evening seminar with Q&A / Networking

K&L Gates 4 Embarcadero Center Suite 1200  San Francisco CA

Target audience: Small to mid size companies either based outside the  US considering expansion through a US based office, sales / distribution or other presence or a US SME with an opportunity / need to expand operations into Western European (should we limit it here…) country.

Topics to include:

  • Considerations for planning budget, time line / resources required
  • Determining the market (location) for expansion, target audience and possible value proposition your offering brings to the market.
  • Legal infrastructure required for successful expansion
  • Financial and human resource needs, expectations and requirements to build into your plan.
  • Best overall locations for expansion (with easier path to success – legally, financially, market-needs)

Each panelist to provide examples of countries for US company expansion case examples, best practices…


6:00 pm Registration and Networking
6:30 pm Program
8:00 pm Networking and additional Q&A
8:30 pm Wrap-up


Held in K&L Gates’ large conference room set theatre style (if >45 people registered) and Ushape if <45.

Food and beverage provided by K&L  with costs divided between the 3 companies.

Registration to be done through K&L

Communications from all firms to begin 5 October

Global Expansion: Getting it Right the First Time

With a track record for domestic success, there is potential for additional growth of your company globally. However, over 75% of international business expansion initiatives fail – costing time, money and opportunity.

The reasons for limited success include lack of market demand or an effective sales approach in the new market, funding does not cover the expansion costs or lack of conformance with local financial and legal requirements.

This informative seminar led by Ragu  Bhargava  of Global Upside, Lars Johansson of K&L Gates and Jennifer Vessels, Next Step will give you practical tips and case examples to:

  • Select the market (location) for expansion, target audience and possible value proposition your offering brings to the market.
  • Anticipate the budget, timeline and resources required for success
  • Build the legal infrastructure required for successful expansion
  • Plan to address the financial and human resource needs, expectations and requirements of international market

This complementary program (with refreshments during networking session) will be held on November 5 from 6:00 – 8:30 pm  at K&L Gates in San Francisco – Embarcadero Center, Suite 1200.

Register now:

Seminar 2:  Succeeding with International Expansion – would focus on how you refine the target market and outreach / sales approach as well as hiring the right team and building (with GU and K&L Gate) the right financial and legal infrastructure  to support growth.

Seminar 3:  Building on the foundation – ways to track and measure success in global markets, efficient and effective ways to expand / add resources, building the sales team and/or partners to reach a larger market, maintaining compliance.

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