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Thursday, 12th November

Nov. 2015 7:30 – 9:30 am | Location: Selmer’s office Tjuvholmen alle 1 in Oslo Norway

Internationalization: Getting it Right the First Time

Due to the small size of the Nordic market, many Norwegian ICT, medtech, greentech, oil and gas and consumer product companies perceive international expansion as the ideal path to greater results. However, successful  growth in new markets such as the United States can be challenging and costly.

According to recent studies*, less than 15% of Norwegian companies which enter the US market achieve breakeven profitability within five years of expansion.  While the dream of international growth is appealing, the cost (budget, time, focus) and ultimate impact on the Norwegian business can be debilitating.

During this interactive round table discussion led by Selmer and Next Step you will learn from the experiences of Tandberg, Opera, bMenu, TiFiC and others. Through use of best practices to ‘get it right the first time’ when expanding internationally, your company can be among the 15% of Norwegian companies which achieve international success.

Key areas for discussion in the 90 minute round table include:

  • Ways to develop and leverage collaboration to gain market understanding prior to expansion.
  • Keys to developing customers, partners and revenue internationally
  • Techniques for identifying and selecting the right people to lead the international operation
  • Building compliance and legal due diligence into the expansion plan
  • Mitigating risk through planning

Best practices will be illustrated through real world case examples throughout this interactive round table workshop.

*Research conducted by Innovation Norway Q1 ’15 and Next Step through 2014.

Presenters and Panelists:

Helge Kvamme, Selmer Senior Partner
Jennifer Vessels, CEO Next Step

Date / Time / Location: 12 November 7:30 – 9:30 am at Selmer’s office  Tjuvholmen alle 1 in Oslo Norway

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