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Tuesday, 28th January

All Day | Location: South San Francisco Conference Center

Strategic HCM Partnership Forum

Building Success: Identifying and Selecting the Best Partners for Your Business

Right now, while the economy is improving, is the time to grow revenue. The most effective and efficient way to expand sales without the cost of hiring additional sales people is the development of partnerships.

However, your success is heavily dependent upon the commitment, skill, and success of the partners selected. How do you assess the best options? For example, if your goal is to sell your solution to new customers, the best partners are those already selling similar products to the companies you are targeting. By adding your offering, the partner can provide greater value to their end customers while you get exposure to and revenue from new customers, and everyone benefits. This is the power of partnerships and channels.

During this interactive session, participants will learn practical, proven ways to define, recruit and select the best partners to enhance their products and sales results.

Key areas to be covered include:

  • Two key ways to identify the channel partnership opportunities which can provide the greatest success.
  • Finding potential partners – where and how.
  • The partnership value proposition and how to craft one for your organization.
  • Establishing partner qualification critera.
  • Evaluating potential partners against the criteria.
  • Action plan to apply learning in the real world.

Throughout the session, practical real world examples and case studies will be discussed. Participants will leave with an action plan they can put to use immediately to identify and qualify partnerships for their own company.

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