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Path to Success by Next Step | posted: 09/15/2015
Successful global growth of technology, life science and sustainability innovations are the future.
However, sustainable growth requires more than a product idea. It demands skillful commercialization to drive customer adoption and revenue generation. Funding ultimately comes from profitability but during the ‘startup period’, investment is needed to build the solution and acquire initial customers. This article addresses the balance and timing of funding, customer acquisition and success.