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Sales Channels Drive Growth by Next Step |   posted: 04/07/2016

As many a serial entrepreneur including Johan Attby, CEO of FishBrain and Swedish Founder of the Year knows, revenue and customer attainment is the key to successful growth for all companies. However, reaching and winning new customers is challenging – especially for unknown or small companies. Gaining awareness and developing trust with buyers can be costly and fraught with error. An alternative path is to develop relationships with ‘channel partners’. Simply put, this is a way of reaching end customers through their relationships with trusted companies from which they are already buying other products.

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