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Next Step - Team

 

Askew

Marcelle brings with her more than 20 years of experience and expertise in marketing strategy, brand building, content marketing and digital strategy/ social media.

Her consulting career began with Yankelovich where she managed Nordic branding projects for high profile international brands (such as CocaCola, Radisson SAS, Egmont). Since 1999, she has focused her consulting on Fast Moving Consumer Goods (FMCG). Her clients have included: Wild Oats, Celestial Seasonings, Seeds of Change, and in Norway where she resides: Tine, Nortura, Godt Brød, RørosMeieri, Coop and NorgesGruppen.

Most recently, Marcelle has served as Chief Brand Officer for SprinJene, a New Jersey based start-up oral care company. Marcelle was responsible for identifying B2C target markets, crafting a brand, brand message, and brand story, creating content for B2C and B2B communications, developing the website and marketing materials, developing and implementing a social media and PR strategy. This led to early intro into beachhead retail distribution at company launch.

Prior to this, Marcelle partnered with Berit Nordstrand to build the food and health enterprise which is widely considered the industry leader in Norway. Marcelle led the branding, product and go-to-market strategy for Berit Nordstrand. This included definition, production and publication of five books, each of which frequented the national best seller list and sold 10,000 – 40,000 copies within one year of publication.

Marcelle also built Berit Nordstrand’s digital marketing reach from first website to 80 000 individual users /mo on website in a country of 5 million people, successfully leveraging content marketing both on corporate site, SoMe channels and newsletter to bring potential customers into sales funnel.

Through her work with Berit Norstrand, Marcelle perfected content marketing via digital and social media as well as PR to B2B and B2C audiences.

In addition, Marcelle identified and negotiated relationships with long-term strategic partners for Berit Nordstrand. These included management agency, media, school programs, course development and FMCG product development partnerships.

Marcelle has been engaged in and led numerous consulting projects related to sustainability and social responsibility, especially within FMCG/ organic food and beverages.

Marcelle holds a Masters of Business Administration with a focus in strategy and marketing (Rotterdam School of Management, Erasmus University, 1995). She is fluent in English and Norwegian and has a solid command of Spanish.