Since 1994, Sandy has been offering marketing communication services via her company Blue Sky Consulting, to high tech companies such as Apple, Hewlett-Packard, Cisco, Red Hat, Symantec, VMware, Informix/IBM, BEA/Oracle, Logitech, Business Objects, Intuit, and many others, large and small.
Sandy has expertise in strategic marketing communication and planning, executive communications, and IT communications. Her niche is to provide a strategic communications plan, and then deliver on it. Often, this includes making highly technical topics palatable or convincing execs and teams to choose or move on an initiative. She has the ability to “translate” complex ideas, complicated IT concepts, and highly technical or lengthy material into easily-understood graphics, everyday terms, and/or condensed bullet points. Specific expertise is in the area of virtualization/cloud computing, XaaS, SOA, and Linux.
Deliverables include both internal and external communication including: communications plans, EBC, All-Hands, Ops Reviews, training, and other slide decks, IT roadmaps, custom company publications, web and wiki content, social media (blogs and communities), case studies, collateral, sales tools, white papers, and partner packs.
Some examples of her work include:
Prior to founding Blue Sky Consulting in 1994, Sandy was Director of Sales and Marketing for Gale Gengage, achieving and maintaining leadership position for its entire line of 40+ InfoTrac databases into University, College, Community College, Public libraries in North America, via sales and marketing management.
Sandy holds a BA in English Education from the University of Connecticut, and an MBA equivalent from the Aji Network, and graduate work at various institutions. She is active in Women in Consulting, and is recognized in too many “Who’s Who” books to mention. She has taught sales/marketing courses at San Jose State University and Notre Dame de Namur University. Sandy is a marathon runner and yoga instructor.