Training Programs > Marketing

Marketing Training Programs

Effective marketing is both an art and a science.

To maximize our clients' return on their investments, Next Step offers a number of hands-on marketing workshops designed to de-mystify the scientific and artistic process behind marketing success.

All of our programs are highly interactive with time allocated for attendees to use and practice their newly learned skills while in the classroom. This can include developing a positioning statement or refining messaging for their own company’s product or service as part of the workshop exercises. By completing this work in class, participants are better prepared to develop and implement marketing plans and campaigns immediately after the workshop.

Next Step’s marketing training programs provide real tools for improving marketing and sales effectiveness. They include:

• Marketing Communications
  
  This one-day, interactive workshop is designed for anyone new to marketing communications or experienced professionals wishing to enhance their skills through proven best practices. <view/download workshop description>
• Marketing into the United States
  
  This one-day, interactive workshop provides companies with headquarters outside the U.S. with examples, techniques and recommendations of what is needed to succeed when selling into the U.S. market. <view/download workshop description>
• Strategic Marketing
  
  This one-day workshop provides key managers and leaders with the ideas, perspectives and techniques to view their organization systematically and strategically. Includes hands-on exercises and case studies to allow attendees to practice critical thinking and decision-making related to real world situations. <view/download workshop description>