Two and half hour practical workshop for Nordic entrepreneurs and executives
Today great innovations and businesses are not restricted by geographic boundaries. As an entrepreneur, you have access to European, Asian and American markets. However success in these markets requires a clear expansion strategy, executed through skilled sales, marketing and business management techniques.
During the past two years, over 90% of the Norwegian companies entering the US market have failed within 18 months and even more within 2 ½ years of market entry. This seminar offered by Silicon Valley leader, Jennifer Vessels provides practical, hands-on guidance for entrepreneurs ready for or considering expansion or ways to do business with and in the United States.
During the program, you will learn, discuss and begin to apply proven techniques to:
The US economy is rebounding – now is the time to learn the keys to profitable growth through US expansion.
“Companies don’t fail due to a bad idea…. They fail due to poor execution and lack of an effective business and sales plan.” Mark Siegel, Partner Menlo Ventures
The seminar will be led by Jennifer Vessels, CEO of Next Step.
With many years of experience building and leading international sales and marketing teams, Jennifer was based in Oslo leading Tandberg’s international expansion in the mid 90’s. After the launch of Tandberg USA in 1997, she returned to Silicon Valley to launch Next Step. Since then Jennifer and Next Steps team of 40 professionals have led Cisco’s launches of Unified Communications, Security, E-learning platforms; market introduction for Palm as first smart phone and most recently Adobe’s transition from traditional software to a cloud service business model. She holds an MBA from San Jose State University and MS in Occupational Psychology from University of London and is a highly acclaimed speaker worldwide.
Date: October 17, 2013
Location: Gründernes Hus. Oscars gate 27, 0352 Oslo, Norway
Please email us for date and time details and to register.