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Next Step - Events


Wednesday, 10th February

2016 | Location: Oslo Tech Norway

Scalability from Ground Up: Keys to Success

Key Message:  Building a scalable, sustainable business that fulfills the company’s  potential and founders vision is the primary goal of company executives and board members. However it is achieved by less than 10% of organizations.

The differences between success and failure come down to three critical and often overlooked keys to success:

  • Market orientation with clear value proposition built into GoToMarket Plan
  • Right talent in all roles
  • Scalable product delivery and commercialization

During this engaging full day Build to Grow Camp, you will learn best practices and critical rules to success from Silicon Valley, Oslo and other Nordic areas.  Led by Jennifer Vessels, CEO of Silicon Valley based Next Step with real world case examples and presentations from successful company founders.

During this practical program you will gain knowledge, best practices and specific tips and techniques to maximize your opportunity to move from entrepreneurial startup to scalable successful business.

Target audience:  Executives, board members and leaders of businesses with 10 or greater employees and goals for sustainable business growth within Norway, the Nordic or globally.

Logistics: 10 February, 2016 at Oslo Tech

Program Outline and Agenda:

8:30 Registration

9:00 Where is the market and value?

  • Clarifying the ideal target market for growth
  • Defining the market-based value proposition
  • Selecting the business model to sustain growth

10:30 Commercial growth in new markets

  • Market-value based commercialization
  • Gaining awareness (cost effectively) in new markets

11:30 am Break

12:30 Talent – Keys to Success

  • Role of sales, marketing and partners
  • Defining the success team requirements
  • Hiring, outsourcing, partnering, leveraging  service providers

14:30 Transitioning to Scalable Growth Company

  • Differences between entrepreneurial and growth company
  • Evolving the team for growth
  • Productization to drive customer experience

16:00 Action Plan

Registration: Information to follow from OsloTech


Jennifer Vessels,  CEO of Next Step a global 40 person consultancy based in Silicon Valley brings over 30 years proven experience driving successful business (revenue) growth for global companies including Adobe, Cisco, Google, Lily, Opera, Xing and many other technology, life sciences, services and sustainablity companies.

In the 90’s Jennifer  Jennifer led Tandberg’s international expansion and in 1997 as Tandberg USA was launched, she returned to Silicon Valley and founded Next Step. Her passion for bringing great Nordic innovations into the global market combined with practical sales, marketing and people development best practices make Jennifer a sought after speaker for GartnerGroup, Investor Conferences, Executive Leadership Groups and international conferences.

Jennifer holds a MBA from San Jose State and a Masters of Occupational Psychology from the University of London, as well as being a Certified Management Consultant (CMC).


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