Learn from the experts
Practical advice from our expert consultants
Next Step - Blogs
The Changing Role of the Channel by Next Step | posted: 03/17/2015
Industry experts estimate that 60% of the existing reseller channel will disappear over the next several years due to their inability to adapt themselves to the changing technology and competitive landscape. Yet the need for channel partners that can add value and provide excellent customer experiences remains high. But the rules of the game have changed. Existing channel partners will either need to transform themselves or they will be displaced by new types of resellers with new skills and new business models. Dina Moskowitz, founder and CEO of SaaSMaX, and Sophia Abramovitz join Jennifer for a discussion of how companies can effectively use new types of channel partners in today’s changing paradigm.