Kimberly Anderson specializes in brand and marketing strategy, channel marketing and sales enablement as well as marketing communication planning and execution. With more than 20 years as a marketing professional, Kim has a long, successful track record for delivering brand and marketing strategy and integrated marketing communications that advance corporate reputation and accelerates business growth. Kim has focused on technology-intensive, B2B companies in the computer hardware and software, Internet, telecommunications, wireless and semiconductor industries.
Kim works with organizations to develop their unique brand story and firmly plant it in the minds of clients, colleagues and customers to enable sales and accelerate revenue. She does this by identifying those areas that are unclear, ineffective or easily forgotten and transforms them into crisp, engaging messages that compel customers to buy. With a solid brand and messaging foundation, she builds integrated marketing and sales enablement programs to effectively reach the target audience.
Some of her prior successes have included:
Leading channel marketing efforts in which she defined and implemented marketing programs focused on engaging and selling to and through the Partners.
Developing go-to-market plan to target healthcare vertical including customer interviews, primary and secondary market research, message matrix and recommendations for website optimization. Refocused messaging to reflect customer pains and developed website and landing page copy, incorporating key messages into sales and marketing materials.
Building marketing departments from ground up, developing marketing programs and systems, and creating and implementing overall introduction plan and budget including defining objectives, goals, critical dates and measures for success.
Delivering competitive brand analysis and provided insights and recommendations for various clients to reposition company in the changing marketplace.
Overseeing the launch of new product offerings, serving as cross-functional liaison with eight departments and two divisions within company.
Developing Message Framework to identify key differentiators, value proposition and positioning statements using primary and secondary research methods. Generated audience-specific messages vital to sales and marketing to both Partners and End Users.
Revamping channel marketing tools and templates introducing a unique approach to the messaging and sales to help differentiate company in the SMB market. Delivered full-range of marketing pieces to support sales cycle, including materials for the newly launched solution targeting the SMB market.
Kim has worked with many established global brands, such as Silicon Graphics, HP, and Xerox, as well as fledgling entrepreneurial ventures, such as Third Voice, Inxight Software, LogicTier and Alventive.
Kim has wide-ranging experience which is paired with a solid educational background. She earned an MBA in Strategic Marketing and a B.S. in Communications from Cornell University.