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Anne-Mette Thunem

Anne-Mette Thunem specializes in international marketing communications, editorial management, and content marketing. For 15+ years, she has worked with European and Scandinavian B2B companies, and U.S. companies entering those markets, to use content marketing to improve customer loyalty and retention, and drive lead generation. 

Some prior successes have included:

A former journalist, Anne-Mette has traveled extensively in emerging countries, both on journalistic assignment and to fulfill personal ambitions, taking care where possible to “go native”, so as to best absorb the unique flavor of the indigenous people and their culture. These experiences are fundamental to her ability to help organizations uncover the local culture and climate that will affect the content that will best resonate with the targeted European audience.

Prior to becoming a consultant in 2007, Anne-Mette was the Editorial Director and Managing Editor at Appelberg Publishing Group in Stockholm, Sweden’s largest and most successful editorial communications agency, managing content strategy, and execution for some of the largest companies in Swedish export industry and their worldwide subsidiaries.

Born and raised in Norway, and now residing in the San Francisco Bay Area, Ms. Thunem holds a Bachelor of Arts degree in Political Science from University of Oslo, Norway.