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William Craig Reed has over twenty-five years of experience as a marketing, business development, and sales executive with successful technology firms. Bill was co-founder and managing director of Aventi Group, a marketing consulting firm for technology clients such as Adobe, Avnet, Cisco, HP, Intermedia, Logicalis, SAP, Symantec, Veritas, VMware and others. Prior to Aventi Group, Bill was a VP of Marketing and Business Development for Abrevity, an enterprise data management software company and a former Board Director for the Silicon Valley American Marketing Association.

Bill also served as VP Sales and Marketing for Acirro, a global distributed file system company acquired by Intel; co-founder of 2netFX, acquired by Helius Corporation; and as channel manager for Micropolis, a leading storage technology firm. Bill’s proven expertise in channel sales and marketing led to the development of a cutting-edge Dynamic Sales Playbook that leverages modern neuroscience, as well as the highly-successful HP Genius program utilized by HP’s leading channel partners. Bill is a New York Times bestselling author, a dynamic presenter, and holds an MBA from CCU. Bill is a former U.S. Navy Diver and a Board Director for the Us4Warriors Veterans Support Foundation.