About Roberta Kiphuth

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So far Roberta Kiphuth has created 58 blog entries.

Leading Digitalization: Nordic Happiness Pays Off

Digitalization, the use of technology to streamline work processes, accessinformation and improve global productivity can be considered the ‘next big paradigm shift’, impacting the way we all work, live and relate to one another. As with all change, this brings both benefits and [...]

Avoiding the Greatest Mistakes in Hiring a Sales Leader

While there are many obstacles to growing a sustainable, successful company, the most impactful mistake often made by executives in organizations of all sizes, industries and locations, is in hiring the right sales leader. The following real-world case example (using a fictional name) [...]

Achieving Growth: Sales Channels and Partnerships

As many serial entrepreneurs know, revenue and customer attainment is the key to success for all companies. However, reaching and winning new customers is challenging – especially for young companies. Gaining awareness and developing trust with buyers can be costly and fraught with [...]