Commercialization

Deliver Customer Value to Build Loyalty

2019-02-24T10:16:32-08:0002-24-2019|

Increasing global competition, ubiquitous access to a plethora of choices, personalized marketing and new consumer buying habits are making customer loyalty more critical and difficult for all organizations. The key to loyalty  is delivering value to customers – in their eyes.  Similar to Maslov theory of how people live in society [...]

Stop Talking Start Innovating

2019-02-18T04:20:13-08:0002-18-2019|

Stop talking, start innovating Achieving Success Silicon Valley Style Talk about innovation is everywhere – in board rooms, conferences, employee meetings and university classes. In 2019, it is estimated that billions of dollars will be spent developing innovation competency in corporations, ministries and society. However, to gain real returns, business leaders [...]

You have a Patent: So What?

2018-04-20T08:42:19-08:0004-15-2017|

For many global entrepreneurs, patents may be viewed as an important part of Intellectual Property and of great value to the […]

Innovation Culture

2018-04-20T08:59:03-08:0006-15-2016|

Innovation, a person or organization’s ability to create and adapt to new ideas or solutions is critical to success. It drives productivity […]