The most impactful company mistake occurs when hiring a sales leader. While selecting the best talent for all roles is challenging; identifying and onboarding a sales leadership position is more fraught with error because:

  1. Most executives or entrepreneurs who are responsible for hiring a sales leader do not have a sales background. Without knowing the challenges, needs, skills needed for success in a role it is difficult to judge one candidate versus another.
  2. Different types of services, products and companies require specific sales approaches. Many times a salesperson or manager is good at one type of sales but his / her skills and style may not be a match for the type of sales required by another company.
  3. A hungry sales person seeking his / her next job may be good at selling themselves – but this does not mean they really the right salesperson or manager for your company.
  4. Specific expectations for the first months’ sales results are not agreed upon and/ or the sales compensation does not align with company goals.

These issues can have a significant impact on company executives and investors as illustrated by the real world case of Teckno.

Avoid the impact of these mistakes through:

  1. Deep knowledge of the sales process and the skills, experience and style required to successfully drive sales for your company.
  2. A multi-faceted candidate assessment process that leads to a joint understanding of requirements, expectations and fit of the selected candidate’s skills and style with the company.
  3. Compensation, onboarding and support aligned with company and candidate’s expectations.

Learn more about Hiring a Sales Leader.

Take the Next Step to Avoid Hiring Mistakes

Call Next Step on (650) 361-1902 for a complimentary consultation before you embark hiring a sales leader to your business.